Principal Hybrid Design Research and Strategy - IDEO
Arianna McClain is a Principal Hybrid Design Researcher and Strategist at IDEO where she leads hybrid research processes that merge quantitative data and qualitative stories. Arianna works with teams to zoom in to individual stories and zoom out to understand how those stories fit into the larger population. This hybrid process helps teams empathize with users at scale and generate insights that inspire design and strategy across a range of industries.
Prior to joining IDEO, Arianna worked as a behavioral scientist at Stanford University. She also worked as an independent contractor for projects related to health and the Internet of things for companies such as Nestlé Global and Samsung Electronics.